Re-thinking university merch to elevate the experience and highlight student collaboration. Welcome to THE VAULT.

Project

The Vault

Category

Branding

Year

2025

Client

Olivet Nazarene University

About

The year was 2020 and I was halfway through my freshman year, when the idea of creating a daughter brand for the university I was attending came to me.

I’ve always had a love for simplicity, not only in my approach for design but in my personal style as well. I had a lot of questions – why weren’t there elevated pieces of university branded apparel available? why wasn’t the bookstore collaborating with students to showcase the talent in our community? why weren’t we providing a platform for entrepreneurial students who loved design and fashion?

After three years of attempting to sell my idea and many side looks and rejection, I decided to make my idea actually come to life for my senior capstone project. With countless hoops and even more rejection, I brought the concept to life.

Two years later the university approached me to adopt it.

I was honored to design the first collection of apparel and accessories the founding year of this beautiful new project that puts a spotlight on the creative minds of the Olivet community and cross-departmental collaboration.

Welcome to the vault.