The President's Gathering at Olivet Nazarene University is a weekend event hosted by the president of the university to share updates with partners of the university who are investing in the next generation.

When I was approached with this project, I was asked to create a brand that aligned with the heart of the event. I started with creating a custom brand mark that combined the first letters of the word mark (P + G) that then have unlimited possibilities through repeating and realigning.

I also harnessed my inner little scientist and drew inspiration from the natural elements of the Island where the event was being hosted to make custom watercolor textures. I had a lot of fun playing with indigo pigments and their reaction with salt — the primary mineral on the Island!

I was so happy with the final results as it the final project aligned with the elevated experience that their guests deserve.