For the first time the Office of Spiritual Development at Olivet Nazarene University has received it's first brand under a brand new name, SpirituaLife.

The heart of SpirituaLife is to send students from Olivet with more hope, healing, and wholeness in Christ than when they cam to Olivet.

This project was such a sweet privilege because I was able to meet with the chaplain of the university and conceptualize a brand that embodied his vision for the spiritual development of the student body.

I started by conjoining the words and creating a visual call out of the letter "l" as it is the differentiator between the words. The letter "l" has been altered to match the hebrew symbol for "YHWH" — meaning "Lord."

The entire brand feel and experience was build upon a phrase on the dedication of the university chapel which reads "May the steel and stone of this structure bear witness to the mission of Olivet Nazarene Umiversity." So although I still had to maintain the university colors of purple and gold, I refreshed the palette to incorporate the feeling of stone and steel through texture and metallic text effects.